The 9.6% surge masks a more valuable story: direct bullion sales are rewiring mining economics.

THE CATALYST

First Majestic Silver returned to profitability. Shares jumped 9.6%. The company's pivot to direct bullion sales generates higher margins and cuts dependence on wholesale channels.

THE MISUNDERSTANDING

Wall Street watches quarterly profit swings in mining stocks. They miss the real driver: supply chain control. First Majestic's direct-to-consumer bullion sales expand margins beyond what traditional mining metrics capture.

THE STRATEGY

Target AG on pullbacks below recent highs. The thesis holds while direct sales percentage grows and silver stays above $22. Breaks if the company abandons vertical integration or reverts to wholesale mining.

DELBERT'S TAKE

They're not just digging silver anymore—they're cutting out the middleman and keeping the markup.